For my undergraduate thesis project, I aimed to create a brand system which evolves over each consumer touchpoint; becoming increasingly unique and abstract as the visitor becomes a fan while maintaining consistent identity.

BELLS is an ambient post-rock band consisting of Sean Hennessey (This or the Apocalypse), Jon Hershey (August Burns Red), Tim Kettering, and Joseph Terranova (Castle Worries).

Images of the band’s name were captured in motion using scanography. The optical distortions were digitally reprocessed, and used as a graphic element to showcase their dynamic color and movement.

The final component of the brand system included a promotional poster with an augmented reality companion app. This app displays a 3D visualizer in augmented reality tethered to the poster, and plays select tracks from Bells’ latest album