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Bells
For my undergraduate thesis project, I aimed to create a brand system which evolves over each consumer touchpoint; becoming increasingly unique and abstract as the visitor becomes a fan while maintaining consistent identity. BELLS is an ambient post-rock band consisting of Sean Hennessey (This or the Apocalypse), Jon Hershey (August Burns Red), Tim Kettering, and…
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Vibes
Pareidolia is the tendency to recognize patterns — often faces — in otherwise ambiguous visual information. Here, this tendency is used as a tool to help the product catch a viewers’ eye. Winner of an American Package Design Award from Graphic Design USA, this project was an exercise in designing consistent packaging across multiple SKUs.…
