Author: ellie

As Creative Director at Lancaster LGBTQ+ Coalition, I was responsible for creating and maintaining a brand which balances a celebration of Queer identity and visual communication of ourselves as a trustworthy health, housing, and education resource for our community and those seeking DEI training. The work I completed for the Coalition was recognized with 6…

For my undergraduate thesis project, I aimed to create a brand system which evolves over each consumer touchpoint; becoming increasingly unique and abstract as the visitor becomes a fan while maintaining consistent identity. BELLS is an ambient post-rock band consisting of Sean Hennessey (This or the Apocalypse), Jon Hershey (August Burns Red), Tim Kettering, and…

Pareidolia is the tendency to recognize patterns — often faces — in otherwise ambiguous visual information. Here, this tendency is used as a tool to help the product catch a viewers’ eye. Winner of an American Package Design Award from Graphic Design USA, this project was an exercise in designing consistent packaging across multiple SKUs.…